Burger King has a new message for its customers: It’s OK to cheat on us.
At least, that’s the thesis of a new announcement by Burger King U.K., which told social media users they should order a Big Mac.
The surprising message, released by the fast-food company on Nov. 2, is titled “Order From McDonald’s.” Its contents tell customers to, well, order from McDonald’s.
“We never thought we’d be asking you to do this,” the chain wrote. “Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon … or any of the other independent food outlets.”
We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6
— Burger King (@BurgerKingUK) November 2, 2020
The note goes on to remind customers that fast-food restaurants in the U.K. are employing “thousands of staff” who “really need your support at the moment.”
It’s a message that comes as the country enters a new, strict lockdown that will require restaurants to halt in-store service. Drive-thru, delivery and takeout will still be an option, hence Burger King’s aisle-crossing message.
“Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing,” the note added.
Burger King customers immediately swarmed to the tweet, which has since drawn nearly 150,000 likes. Many praised the company for calling to support fast-food workers across the nation during an extremely tough time.
“Well done. I’m literally going to order from you guys this week and I … NEVER do. I’m a McDonald’s girl,” one user wrote.
“Classy tweet respect from a KFC fan,” another added.
Other fast-food brands joined in as well. For example, Pizza Hut U.K. responded to the tweet with a message of solidarity.
Burger King, thank you and thank you to all diners not only in our Huts but those up and down the high street and in their own homes who have continued to support food outlets big and small.
We'll get through this together and until then, stay safe 🍕❤️
— Pizza Hut Restaurants (@pizzahutuk) November 2, 2020
Not everyone was so supportive, though. Many Twitter users criticized Burger King for encouraging diners to patronize large chains versus local restaurants that might need the help even more.
“So a multi-billion dollar company asking to spend money in another multi billion-dollar company. What about the little independent companies that we’ll likely go bust after a 2nd lockdown,” one user wrote.
“Yeah the whole point of that is to support SMALL businesses. all those conglomerates are doing just fine,” another agreed.
This isn’t the first time Burger King has surprised its customers in recent months.
In September, the chain turned heads in Taiwan when it announced a chocolate version of its famous Whopper. A few weeks later, Burger King Japan announced a “fake” burger, stuffed with fries instead of meat.
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