Few areas of health tech appear as untapped as the technology around how we sleep. Far too many people spend much of their waking hours obsessed with how to maximize their hours in bed.
Nyxo is building an app-based sleep-coaching program to help users track and improve their quality of sleep in a four-week program.
Consumer health tech apps have always had a bit of an uphill battle when it comes to bringing complete experiences to customers. Data collection is a pain and you're left building products for the lowest common denominator. Nyxo is trying to make it easier on themselves by taking input from most sleep trackers out there, or you can simply use the startup's app to gather information about your sleep quality.
Most sleep-tracking apps out there will give you some tips about when to stop drinking coffee, but the quality of sleep coaching generally ends there. Nyxo's founding team is looking to leverage university research from the University of Helsinki to deliver more specific insights about their sleep rhythm and why their sleep is suffering.
The lesson plan focuses on topics like strategies for developing sleep routines, the relationship between sleep and exercise, how sleep can affect your weight and plenty of other quick reads that can help you be more mindful and develop better habits. You'll also have quick access to statistics on the available sleep data that you're feeding the app.
The startup is heavily banking on the interest of companies to have well-rested employees, partnering with them to provide their services to employees. Nyxo is also pitching the service directly to consumers with a dedicated app and a $7.99 per month cost.