Online sales explode as Black Friday crumbles into months of deals, with experts predicting Americans will spend $3 billion every single day the week of Thanksgiving
US online sales will reach $189 billion in the 2020 holiday shopping season, according to an Adobe Analytics report released on Wednesday.
That's an increase of 33% from 2019, equivalent to two years of growth in one holiday season.
Adobe predicts that online sales will surpass $2 billion every day from November 1 to 22. The week of Thanksgiving, people will spend at least $3 billion every single day.
Black Friday online sales are set to reach $10 billion, up 39% from 2019, while Cyber Monday will hit $12.7 billion, an increase of 35%.
The holiday shopping season started early this year, with Prime Day in mid-October.
Retailers are trying to convince customers to shop online and extending deals over a series of days and weeks to avoid crowds during the pandemic.
If Americans receive another round of stimulus checks and physical stores shut down, online holiday sales could top $200 billion, according to Adobe.
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