With video cameos from Star Trek: Discovery’s Sonequa Martin-Green, Anson Mount and Michelle Yeoh, Stewart, who plays the onetime U.S.S. Enterprise captain Jean-Luc Picard on the CBS All Access series, took to social media Tuesday to offer a free month of the streamer (link here).
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The freebie is available on CBS All Access’ commercial free and limited commercial tiers.
Renewed for an almost inevitable second season in mid-January before the series debut, Picard has proven a boon to the Julie McNamara-programmed “House of Brands” platform. Although the ViacomCBS-owned streamer won’t hand out specifics, Picard, which is executive produced by Steward and Alex Kurtzman, brought in more new subscriptions than any previous All Access series since Star Trek Discovery’s 2017 premiere.
As Netflix proves one of the rare stocks on the rise during the global pandemic and economic meltdown, the Stewart-fronted move by CBS All Access to offer at least temporary access for the finale of its top show and more over the next four weeks can only be helpful to hard-hit ViacomCBS’s bottom line. Additionally, execs hope viewers will come for Picard, but stay for The Good Fight, Interrogation, Women Who Kill and Twilight Zone among originals along with the inventory of Blue Bloods, NCIS and Survivor, to name a few.
Of course, as you await the Picard Season 1 finale March 26, you can also catch up on Deadline’s Star Trek Picard podcast for interviews with key cast and creatives like Sir Pat, Kurtzman, Jeri Ryan, Jonathan Frakes, EP Akivia Goldsman and showrunner Michael Chabon. We will be talking with Jean-Luc himself on our finale podcast on Thursday too, so tune in.
You can also whittle away a bit of the stay-at-home days by checking out Stewart’s “Sonnet a Day” reading online, like this latest one from the Bard:
— Patrick Stewart (@SirPatStew) March 23, 2020
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