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Know Canada 360 monument

'Know Canada' promotional ad campaign

A campaign created by Bruce Mau Design attempts to “school Americans about how to see their northern neighbours without cliches such as Mounties and maple syrup in the way." The twin bars have been emblazoned on beer mugs, T-shirts and bus shelter ads. Know Canada posters, as well as a Know Canada TV spot, feature iconic Canadians such as Justin Bieber, Margaret Atwood and Fay Wray between the red bars. Images courtesy of Know Canada.