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Toy Enthusiasts Attend The Toy Fair 2012

LONDON, ENGLAND - JANUARY 24: A man walks past an advertisement for a Lego "Hulk" character at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)