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'Almost like wearing no bra at all’: Amazon’s No. 1 bestseller is just $13 — that's nearly 70% off

What is it?

There's no better feeling than taking off your bra after a long day. No wonder: Skin irritation, tightness and scratches from exposed underwire are just some of the chronic peeves of bra wearers. And shopping for one that feels right, supports us correctly and doesn't leave us tormented by day's end is no picnic, either. We get it, and guess what? We've found that holiest of holy grails: The Playtex Women's 18-Hour Ultimate Lift Wireless Bra.

A ridiculously comfortable bra that offers support for up to 18 hours? We'll take one in every color.

$13 at Amazon

Why is it a good deal?

We haven't seen this baby priced so low since Prime Day, when it was selling for $11, making it only $2 more for a fall restock. At nearly 70% off, we say toss that old bra to the side and add this to your cart stat.

Why do I need this?

The Playtex Women's 18-Hour Ultimate Lift Wireless Bra takes support to another level. Its four-way wireless support system includes higher sides, fuller cups, wider straps and a smoother back. It provides a natural-looking breast lift and is made from moisture-wicking fabric to help prevent sweating.

Yep, this bra covers those unwanted back bulges with its stretchy satin material, and the cushioned straps relieve pressure from the shoulders and don't dig in or slide off, leaving you free and easy for up to 18 hours.

The Ultimate Lift is available in sizes from 34C to 48DDD and comes in 11 colors (prices vary). You can even get a pack of two in sandshell, nude or white.

The Playtex Women’s 18-Hour Ultimate Lift Wireless Bra is an Amazon No. 1 bestseller, and for good reason. More than 45,000 shoppers have posted five-star reviews; not surprisingly, they're over the moon about how comfy it is.

two women in Playtex bras, one white and one blue. (Photo: Amazon)
Style and comfort are hard to find in undergarments, but this Playtex bra provides that and more. (Photo: Amazon)

What reviewers say

“This bra says 18 hours and completely lives up to that promise,” raved a happy fan. “It fits perfectly when you measure for the proper fit; it is soft, not scratchy and does not cut into my shoulders to provide support for my large chest. I am absolutely getting more!”

Another satisfied shopper said: "Comfort factor is the most important feature, almost like wearing no bra at all. The material is softly smooth, silky and comfortable. The fit is well-designed with good cup support (no underwire), wide shoulder straps that don't slip down, side and back straps that don't bind or pinch. Fit is true to size. Great bra if you're looking for comfort alone."

"It is comfortable, pretty and gives a flattering, youthful silhouette," exclaimed a third. "Love, love, love this bra! I bought seven of them in four different colors! I returned 10 other brands/styles in my tiring search before finding this one.”

"Doesn't support posture, and cups are a little smaller than the other 18-hour style bras," explained one reviewer. "But it's very soft and comfortable to wear. Looks natural."

With over 45,000 five-star reviews, this popular bra is a hit with Amazon shoppers.

$15 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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