Primark (ABF.L) is finally going online with the launch of its new click and collect service on Monday, available in 25 stores across the North West of England, South and West Yorkshire and North Wales.
Under the new system, customers will be able to browse products online and add them to a virtual basket, before choosing a day to come into the store to collect in person at a designated click and collect desk.
The trial only allows customers to shop online across baby, kids and decorative nursery products and toys.
Other ranges, including womenswear, menswear and homeware can only be bought in store for the time being.
While there is no delivery charge, shoppers will need to spend a minimum of £15 to use the new service.
Orders will be available for collection between two and seven days after the order is placed.
Paul Marchant, chief executive at Primark, said: "It’s a very proud moment to see click and collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value.
"We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business."
Primark also introduced self-service checkouts in select stores earlier this year as a way to reduce queuing times.
The 25 Primark stores taking part in the click and collect trial are:
Birkenhead, Grange Road,
Blackburn, The Mall Blackburn
Blackpool, Bank Hey Street
Bolton, Crompton Place Shopping
Broughton, Broughton Shopping Park
Burnley, Charter Walk Shopping Centre
Bury, The Rock Shopping Centre
Carlisle, English Street
Chester, Foregate Street
Huddersfield, New Street
Lancaster, Marketgate Shopping Centre
Liverpool, Church Street
Llandudno, Parc Llandudno Retail Park
Manchester, Market Street
Manchester, The Trafford Centre
Oldham, Market Place
Preston, Fishergate Shopping Centre
Sheffield, The Moor
Southport, Chapel Street
Wallasey, Cherry Tree Shopping Centre
Warrington, Golden Square
Wrexham, Regent Street