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Quibi First Impressions: Everything You Need to Know About the Star-Studded App

Quibi, at long last, has arrived — and the TheWrap has your early look at the app. The new mobile-only streaming service, led by founder Jeffrey Katzenberg and CEO Meg Whitman, debuts following a seemingly never-ending string of show announcements over the last year. With $1.75 billion in funding, Quibi has lined up a star-studded slate that includes shows from Steven Spielberg, Jennifer Lopez, LeBron James, Will Smith, Reese Witherspoon, Kendall and Kris Jenner, among others. Episodes will only run 10 minutes or less, in a move aiming to differentiate Quibi from the pack and cater to viewers on-the-go. Quibi’s road to launch hasn’t been completely smooth: Multiple executives exited the company last year, and, amid the coronavirus pandemic, plans for a glitzy launch party were scrapped last month. The company also is being sued over Turnstyle, the app’s backbone technology that allows viewers to seamlessly move between vertical and landscape video. Quibi now becomes a high-profile test of whether viewers are willing to add another $4.99-$7.99 per month to their streaming budget for short-form content that’s only available on their phones. (Quibi is offering a 90-day free trial through the end of April, along with a year of free...

Read original story Quibi First Impressions: Everything You Need to Know About the Star-Studded App At TheWrap