Blackface Photos Test Trudeau’s Ability to Survive Scandal

Theophilos Argitis and Shelly Hagan

(Bloomberg) -- Justin Trudeau’s remarkable ability to overcome scandal and blunder in his four years as Canadian prime minister faces its most onerous test just weeks before an election.

A series of pictures and a video of Trudeau, 47, in black and brownface makeup have surfaced over the past 12 hours -- dating from high school to as recently as 2001 -- in what is a serious blow to his bid to secure a second mandate in the Oct. 21 federal vote.

While quickly apologizing for the actions, Trudeau conceded he didn’t understand at the time just how racist his behavior was and said he accepts responsibility for them. “My actions were deeply hurtful to those people who have to live with intolerance everyday,” he told reporters Thursday afternoon in Winnipeg after huddling with advisers and speaking to Liberal caucus members all morning.

But the development accentuates many of the biggest doubts Canadians have about their prime minister -- from his privileged upbringing to his authenticity as a beacon of progressive values -- and sabotages his effort to make tolerance and diversity a central theme of this election.

Conflating problems for Trudeau is that the Liberals have regularly sought to flag past incidents of bigotry by the opposition Conservatives, as part of their strategy to paint their chief rivals as rife with prejudice.

“It really has become a problem for them and really, really quickly,” Darrell Bricker, chief executive of Ipsos Public Affairs, said by phone from Toronto. “The whole strategy was basically to demonize the Conservatives by making them look intolerant.”

The most explosive photo of Trudeau, first published late Wednesday by Time Magazine, appeared in the yearbook of West Point Grey Academy, the private school in Vancouver where the leader once taught. The photograph shows Trudeau at an “Arabian Nights” theme party in 2001 wearing an ornate white turban, with his face and hands darkened. The prime minister, who was then 29, poses with four women, his brown arms draped over one of them. A second photo from that event also emerged.

Trudeau subsequently admitted he wore make-up in high school for a talent-show rendition of “Day-O,” a Jamaican folk song -- with photos of that event also appearing in Canadian media Wednesday night. A separate video of a third incident of Trudeau in darkened makeup was published Thursday morning by Global News. In his afternoon appearance, the prime minister said he is “wary of being definitive” on how many incidents there were.

The news came in the second week of the country’s election campaign, with Trudeau already in a tight race with Conservative Leader Andrew Scheer. The latest polling numbers through Wednesday from Nanos Research show the Conservatives, at nearly 38%, versus 35% for the Liberals.

The perception of duplicity is one the Conservatives have sought to exploit for a while, with a series of advertisements that attempt to seed questions about the Liberal prime minister’s integrity.

“The Trudeau brownface revelations effectively validate the Conservative ‘Not-as-advertised’ attack ads,” said Nik Nanos, chairman of Nanos Research. “With the Conservatives already on the upswing, this could not have come at worse time in the campaign for the Liberals.”

While this is Trudeau’s most serious challenge, he has a record of overcoming blunders -- testament to how much Canadians still identify with the famously globe-trotting, feminist prime minister.

“When the dust settles, I think the real question for Canadians is ‘Do you think Justin Trudeau is a racist?’ And if people are being honest with themselves, the answer is ‘No,’” Susan Smith, principal at Bluesky Strategy Group and a Liberal strategist, said by email.

Trudeau has been reprimanded by the country’s ethics watchdog for a secret vacation in 2016 at the Aga Khan’s private island. There was an embarrassing state visit to India where he was criticized for his over-the-top attire, and for rubbing elbows with Sikh separatists.

The past year has seen Trudeau dogged by accusations he acted inappropriately in a judicial matter involving Montreal construction giant SNC-Lavalin Group Inc. -- reigniting criticism of the Liberals as being overly cozy with big business. Canada’s ethics commissioner ruled last month that Trudeau broke conflict of interest laws when he sought to pressure Jody Wilson-Raybould, his then attorney general, to intervene in the SNC case. Wilson-Raybould eventually resigned and is now running as an independent in her British Columbia riding.

And still, until Wednesday, Trudeau was projected to be the likely winner of the election.

All those previous flubs had “not cut through beyond Canada that much,” Christopher Sands, Washington-based director of the Center for Canadian Studies at Johns Hopkins University, said by phone. “This one has carried across, and resonates.”

(Updates with fresh Trudeau comment in 3rd, 8th paragraphs)

--With assistance from Chris Fournier and Ashley Robinson.

To contact the reporters on this story: Theophilos Argitis in Ottawa at;Shelly Hagan in New York at

To contact the editors responsible for this story: David Scanlan at, Stephen Wicary

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