A good concealer can be a godsend when it comes to hiding dark circles, age spots and blemishes, but how many concealers can stand up to the scrutiny of the year's biggest television audience? We got the scoop on Reba McEntire's beauty routine for Super Bowl LVIII, where she sang the national anthem. Her entire look was created with Maybelline products, but one stood out: Maybelline Instant Age Rewind Concealer, which is designed to reduce signs of aging like fine lines, dark circles and dull, tired-looking skin. This little wonder also happens to be on sale for $9.
Why is this a good deal?
Turning back the hands of time for under $10 is a pretty great deal, if we do say so ourselves. Plus, a celebrity-approved item at a discount is doubly something to cheer about. Maybelline's Instant Age Rewind Concealer is now just $9, down from $11, so it's definitely worth a try if you're looking for a little something extra to add to your beauty routine.
Why do I need this?
Kristene Bernard, Reba's makeup artist for the 2024 Super Bowl, explained it this way: "Knowing over 100 million people were watching, it was very important for me to create a look that truly is outstanding! Magical eyes, glossy perfect lips and glowing skin was my goal, [along with] ensuring Reba absolutely looked and felt her best for the big day." And one important part of Reba's beauty touchdown was Instant Age Rewind.
The concealer's creaseless formula aims to wind back the clock by hiding wrinkles and crepey skin without settling into — and ultimately spotlighting — fine lines. The formula is infused with Haloxyl, a peptide complex that works to brighten the under-eye area and reduce puffiness, also without caking or creasing. If you have issues redness or dark patches, it's designed to cover those as well. It comes in 16 different colors, from Cool Ivory to Deep Bronze, so there's a shade to match nearly every skin tone.
The applicator also sets Maybelline's concealer apart, fans say. Unlike other products that require you to use your finger or a doe-foot applicator, this one features a small sponge that lets you apply it precisely where you need it. A few clicks of the top applicator push the concealer into the sponge, so you never actually have to touch it before blending. The sponge tip also helps you more easily build your coverage, so if you need more in certain spots, all you need to do is click accordingly.
You can also use the concealer to contour your face, applying a lighter shade in areas you want to highlight, and a darker shade as a bronzer to add further definition to your face.
What reviewers say
Shoppers are with Reba: Maybelline Instant Age Rewind concealer has over 141,000 five-star reviews on Amazon.
"Best under-eye concealer ever," one five-star reviewer said. "I am 67 years old, have tried them all and I wouldn't go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I've used over the years, that it doesn't get discontinued."
"I have tried countless concealers for my under-eye circles — most of which cost triple the price of this one by the way," another shopper said. "I figured I’d try this on a whim because the reviews were so great and it was so inexpensive. It’s officially become my new favorite concealer. It’s not cakey, it blends easily, it doesn’t crease and it lasts all day."
"I'm 68 years old, don't have too many lines around my eyes, but most concealers seem to settle into what lines that I do have, accentuating them, and caking," a third user said. "This one does not settle into my lines. I love it, and the price is great, too."
"Prior to first use, it required quite a bit of turning to get enough concealer into the sponge to use," a final reviewer advised. "So don't give up and assume it's not working."
Bonus pro tip: Opt for a shade lighter than your skin if you're looking to help brighten under your eyes.
Want to try more Reba beauty faves from the Super Bowl? Try this pretty pick, also on sale:
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.
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