Rihanna exceeded expectations with her ultra-inclusive beauty line last year. And the singer is continuing to send a message of acceptance and body positivity with her next project: Iingerie.
On Thursday night, Rihanna marked the debut of her Savage x Fenty with a warehouse party in Brooklyn, New York. The singer herself made an appearance while guests ate Shake Shack burgers and bought teddys, brαs, underweαr, and silk pajamas.
Savage x Fenty is Rihanna’s latest foray into the fashion business following the international success of her Fenty Puma and Fenty Beauty collections. “There are really no rules with Iingerie,” explained Rihanna in a press release. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”
Savage X launches with 90 styles and 36 sizes, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear. Prices range between $18-$99, making the entire collection under $100. Style and inclusivity were key points to the Iingerie line, as well as attitude and confidence. “It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna says. “I want to make people look and feel good, and have fun playing around with different styles.”
Anticipation for the collection was felt around the globe as Riri teased the launch at the end of April with a few provocative Instagram posts. And then when the select group actually got their hands on the goods, the hype elevated even more.
So then on Friday, when the online shop opened its digital doors, people quickly flocked to the site to buy Riri’s assortment of lacy bras, panties, bodysuits, corsets, and more. Fans took to social media to express their excitement.
— Les is more (@leslielissaint) May 11, 2018
wow I’ve never felt so represented in my life. Having CUTE AND SEXY lingerie I can actually wear, thanks @SavageXFenty
— G (˶′◡′˶) (@DoYaWantMeDead) May 11, 2018
That Rihanna Reign just wont let up.@SavageXFenty keeping it real with ALL the body shapes/sizes and skin colours.
Big titties, small titties, perky titties, saggy titties, curvy girls, petite girls.
Rihanna don’t discriminate. pic.twitter.com/TwZvwJMt40
— Yasmin (@Thecurlymolloy) May 11, 2018
However, some customers were frustrated with the long wait times to shop, while others expressed disappointment with the sizing not being as inclusive as one had hoped. This sentiment was shared between both petite women looking for smaller bra sizes in 30A as well as curvier women searching for bra sizes larger than DD.
So excited for the #savagexfenty line! Hopefully they will expand their sizing to include even smaller sizes in the future– my heart broke when I saw that there wasn't a 30A, so hopefully it's added soon! The petite ladies wanna support Rihanna, too!
— Frances (@frances_t) May 11, 2018
I’m so upset that @SavageXFenty don’t have my size in bras I’m a 34DDD there’s barely anywhere that has my size I hope one day the expand their cup size ranges
— aint you that rara bitch? (@sydney_wtf) May 11, 2018
— Cellzgetsmewetter (@bammcgovern) May 11, 2018
— Ms. Pope (@baeyyonce) May 11, 2018
Considering this is Rihanna’s first foray into Iingerie, the artist-turned-designer has plans to continue to expand her collection and hopefully, expand its sizing even more to replicate the success of her Fenty Beauty line.
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