Russia's rebranded McDonald's, which is running out of Coke and can't use the words 'Happy Meal,' is trademarking 'TochkaCola' and 'Kids Combo' as replacements

·2 min read
People visit the newly opened Vkusno & tochka restaurant in a former McDonald's outlet in Pushkinskaya Square, on June 12, 2022 in Moscow, Russia.
People visit the newly opened Vkusno & tochka restaurant in a former McDonald's outlet in Pushkinskaya Square, on June 12 in Moscow, Russia.Getty Images
  • Russia's rebranded McDonald's filed patent applications for some of its products like soda and kids meals.

  • Vkusno i tochka hasn't found a soda replacement for Coke yet after Coca-Cola left the country.

  • The restaurant chain's CEO said all of its restaurants will be reopened in September 2022.

The owner of Russia's rebranded McDonald's filed patent applications to register new names for some of its products like soda and children's meals, Russian media group, RBC reported.

An application for 'TochkaCola' in the carbonated drinks category, and an application for 'Kids Combo' in the toys, food, and carbonated drinks categories, were filed by Sistema PBO LLC, according to RBC.

'TochkaCola' will replace Coke, and 'Kids Combo' will replace 'Happy Meal,' the McDonald's name for children's meals that come with a toy.

Vkusno i tochka hasn't found a soda replacement for Coke yet, RBC reported. Coca-Cola is one of several Western businesses that suspended its operations in Russia after the country invaded neighboring Ukraine.

The restaurant registered trademarks for other products, too. An application for 'Ice de Luxe' was made in the desserts and ice cream category to replace the McFlurry, and applications for 'Beef Hit' and 'Big Hit' were made in the sandwich category to replace the Big Mac, RBC confirmed.

Russian business daily newspaper Vedomosti reported that Vkusno i tochka started selling the "analogues" of the Big Mac and McFlurry at the end of July. The restaurant had to find a different sauce for its burgers to replace the original sauce used on McDonald's Big Macs. Vedomosti reported that the restaurant also replaced former McFlurry machines because they are "patented technology."

McDonald's operated in Russia for 30 years before it closed its restaurants in the country in March. In May, the chain sold its Russian franchises to a Russian businessman, Alexander Govor. Vkusno i tochka reopened its first rebranded restaurants in June. McDonald's operated 850 restaurants throughout Russia.

Vkusno i tochka's CEO, Oleg Paroev, said all of the closed restaurants will be reopened in September, Vedomosti reported.

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