CORNWALL – Following an inquiry by a member of county council, SDG will develop a blanket advertising policy for future media purchases.
Councillor Steven Byvelds (South Dundas) raised the question at the August 23 council meeting after learning that a recent advertising campaign for the deadline extension for the SDG Regional Incentives Program excluded some county newspapers including The Leader.
“The advertising for the extended deadline was not as broad as I think it should be,” said Councillor Steven Byvelds (South Dundas). “The Glengarry News had it. Good circulation on the east side of the county, but there was no print media done on the west side of the county.”
Byvelds said the county advertised the program in the Seaway News “but that doesn’t really cover Dundas County as a whole.”
He said that while budget is a concern, there was a concern about fairness.
“We want to make sure that as many people as possible see or know what the Counties are doing, especially in programs that they could use going forward,” Byvelds said advocating that all departments should make sure they use print media.
“Yes, it costs money, but we just spent 250 grand saving all the old papers and if we continue on saying we don’t need newsprint then I guess we’ve saved the past and not worried about the future – because the future isn’t going to be here.”
He added that print media is still important in Canada and SDG and that staff should use all print media “that makes sense in SDG.”
CAO Tim Simpson responded that in the 10 years he has been at the county there has been no set policy for advertising in media.
“We’ve tried to be as fair as possible,” he said. “It’s a broad issue and something worthy of bringing back to council to mull over.”
Warden Allan Armstrong agreed that staff should bring back a “comprehensive policy that is going to go from social media to print media and all forms of media in-between.”
A report and draft policy will be brought back to council at a later meeting.
Phillip Blancher, Local Journalism Initiative Reporter, The Morrisburg Leader