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Of all the celebrity beauty brands out there, Rare Beauty seems to be the one that's grabbed makeup lovers' attention the most in the last few years. Launch after launch, the brand, created by singer and actress Selena Gomez, receives rave reviews and plenty of hype on the beauty side of TikTok. So, if we had to guess, we'd bet that Rare Beauty's new Soft Pinch Tinted Lip Oil—available now online and in stores—will probably sell out.
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The Soft Pinch Tinted Lip Oil claims to transform from a "lip jelly" into an oil with "a soft pinch of color and shine that stays comfy—never sticky—all day." The formula claims to have a gentle plumping effect while moisturizing and softening the lips with jojoba and sunflower seed oils.
Rare Beauty recommends a single swipe on the lips for a light wash of color or layering the formula for a "bold, juicy pop." The oil is available in eight shades: "Serenity" (warm rose), "Affection" (muted berry), "Happy" (cool pink), "Joy" (muted peach), "Delight" (rose brown), "Hope" (nude mauve), "Wonder" (rose mauve) and "Honesty" (nude brown).
Prices were accurate at the time this article was published but may change over time.
This article originally appeared on Reviewed: Selena Gomez's new Rare Beauty tinted lip oil is selling out fast