Shania Twain to be a mentor on CTV music competition 'The Launch'

Shania Twain to be a mentor on CTV music competition 'The Launch'

TORONTO — Canadian country star Shania Twain has joined CTV's upcoming music competition series "The Launch."

Bell Media says the five-time Grammy Award winner will be a mentor on the inaugural season of the show, which is in production.

Previously announced mentors include Fergie, OneRepublic's Ryan Tedder and music mogul Scott Borchetta.

In each episode of the Canadian series, five homegrown singers will perform a rendition of a new tune penned by a songwriter.

The four mentors then pick two finalists to work with a renowned producer and perform the song again, with the winner becoming the official singer of the track.

Bell Media says the show is "being readied for an upcoming international rollout."

Twain is set to release her new album "Shania Now" on Sept. 29.

The Canadian Press