According to Shopify president, Harley Finkelstein, "Gen Z will be the biggest spenders this holiday season. I don't think it's that surprising. How they're spending, though, is going to be really interesting."
Speaking at the Reuters annual leadership conference in New York, Finkelstein elaborated on the growing demand for social media shopping.
"Gen Z want to actually complete the purchase right there, and so that's what we're trying to empower."