Simon Cowell Plays Coy On 'Adorable' Carmen Electra; X Factor Boss Still Striving To Beat The Voice

Access Hollywood
Simon Cowell attends the Britain's Got Talent London auditions day 2 at HMV Hammersmith Apollo on February 7, 2012 -- FilmMagic

"The X Factor" boss Simon Cowell has yet to accomplish his goal of beating "The Voice," but he's not about to give up trying.

"You've just got to keep plowing on and you've got to make better shows and that's always been my philosophy ever since I've been making TV shows," Simon told Access Hollywood at "The X Factor" live show in Los Angeles on Thursday. "Sometimes the other side beats you, but you keep your head down, you try and make the show better. And if your show is better, in the end you will win."

PLAY IT NOW: Carmen Electra: What’s It Like Dating Simon Cowell?

While the reality mogul is still "plowing on" in hopes of beating "The Voice's" high ratings, he's not pleased that this week's election caused the two competing shows to go head-to-head on Wednesday night.

"It's a bit annoying," he said. "But you have to be a grown up about it."

VIEW THE PHOTOS: The Verdict Is In! Judges Of Reality Television

As for rumors he and recent gal pal Carmen Electra have spent "horizontal" time together, the Brit played it coy, saying, "Maybe..."

Watch Carmen dish on her relationship with Simon HERE!

However, he did say the gorgeous former "Baywatch" babe is "very adorable."

VIEW THE PHOTOS: Top 10 Reality Romances Gone Right

"The X Factor" live shows continue on Wednesday at 8/7c on FOX.

-- Erin O'Sullivan

VIEW THE PHOTOS: Carmen Electra

Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.