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Vietnamese woman sells banh mi for less than $7 in Choa Chu Kang HDB flat: Singapore live news
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Hue Thi Banh started selling banh mi out of her HDB flat in Choa Chu Kang after closing her shop in Teck Whye due to the doubling of rent and disagreements with the landlord. She serves seven different types of banh mi for less than $7, and customers wait up to an hour during peak periods. Her customers also come from as far as Orchard and Tampines. For more on this small, humble banh mi business, read on.
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Vietnamese woman sells banh mi for less than $7 in Choa Chu Kang HDB flat
She was selling banh mi out of a stall in Teck Whye when her rent was doubled.
That, plus disagreements with the landlord, caused Hue Thi Banh to move her business to an unexpected place – her HDB flat.
She now operates Hue Banh Mi at 807C, Choa Chu Kang Avenue 1.
Hue, 47, told Shin Min Daily News: "After closing the stall, I asked my husband to find out more about how to operate a home-based business."
The business owner is married to a Singaporean and has two children. She relocated to Singapore in 2009 and worked in local Vietnamese restaurants for about a decade before starting her own business.
Hue revealed that she spent more than $3,000 buying the equipment for the house and had planned to sell all of it if the business didn't take off.
"We didn't expect that after over a year, the business is doing quite okay. On weekends we are able to sell up to 60 sandwiches a day," she said to the Chinese daily.
Hue said that she experimented with different flavours for the banh mi as she was worried whether the locals will like it. She finally settled on a recipe that preserves the traditional taste of Vietnamese banh mi while appealing to local tastes.
She shared that business also picked up following a TikTok reel, from TikToker ninjabread, that went viral.
The content creator published a reel about how she "ended up in a stranger's house" after craving for Vietnamese food. The video has chalked up more than 40,000 likes and 800,000 views.
Hue sells seven different types of banh mi that range from $5.50 to $6.30. Her menu also includes a beef stew with bread (banh mi) that goes for $7.50.
Hue told local media that her customers come as far as Orchard, Bugis, and Tampines to show their support.
While she does take-away orders at the door, she advised customers to pre-order their food as waiting times for walk-in orders can take up to an hour during peak periods. Customers can pre-order their meals through WhatsApp for collection or pre-order it for delivery through Grab.
She told 8days that despite the uptick in business, she only makes a modest profit as her food is "cheaper than [other stalls] outside".
"But as long as my customers get to eat nice authentic Vietnamese food, and as long as I’m earning enough to make a living, it’s enough," she said.