If your brain is asking you to go on a strict chocolate diet, next week is your week.
This year, St. Stephen's Chocolate Fest offered activities every Tuesday and Thursday in July, and now a full-capacity celebration is all set to run from Sunday, July 31 until Thursday, Aug. 4.
"It is Canada's chocolate town, and you should be able to get your hands messy and dipped in chocolate and have some fun, [for] more than one week a year," said Heather Estey, chairperson of Chocolate Fest Inc.
A unique addition to this year's festival is the Chocolate Fest cakewalk. Participants will play musical chairs, with the winner walking away with a cake. Another planned new event – the Great Chocolate Mousse Family Challenge – will be saved for 2023 due to not having enough entries in time.
Chocolate Fest first began in 1984 to celebrate the town's rich chocolate heritage, with Ganong Bros. – Canada's oldest candy company – still headquartered in St. Stephen.
The festival features events for children of all ages and also for those who are still young at heart.
"A lot of our activities are truly family traditions," Estey said, referring to Monday's treasure hunt.
Her favourite event is the popular Sweet Street Dance scheduled for Thursday evening. Last year's street dance had a cross-cultural element, with community members representing a variety of cultures in St. Stephen seen out dancing together with smiling faces.
Some events require pre-booking, but if you haven't made your bookings yet, Estey said there still are a lot of spots.
The Jellybean Fun Run and the pudding eating contest are happening again this year.
Estey said the organizing committee has been working tirelessly to put everything together and is excited about the festival, with chocolate-themed events running from breakfast to dinner.
"There's chocolate everywhere, chocolate, chocolate, chocolate!"
Rhythm Rathi, Local Journalism Initiative Reporter, Telegraph-Journal