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This popular concealer sells every 12 seconds — nearly 40% off for Presidents' Day

If you haven’t heard of Tarte, it’s the beloved purple-patterned makeup line with cult-fave long-lasting mascara, concealer and more that beauty mavens obsess over. In fact, Tarte Shape Tape is so popular that it’s been named the No. 1 concealer. And right now, QVC is having a Presidents' Day sale where you can get a four-piece Tarte kit that features the bestselling concealer for just $39, marked down from $61.

Pair Tarte's ultra creamy concealer with the accompanying foundation, powder and sponge for the perfect look. It's ideal for dry or mature skin. See all six shades!
$39 at QVC

This four-piece kit comes with the ultra-creamy concealer — so in-demand that one is bought every 12 seconds worldwide — the light, airy Shape Tape Cloud Coverage Foundation, oil-absorbing Shape Tape Glow Powder and a sponge. You'll have a whole new look in no time.

Don't want to pay all in one go? Opt for five installments of just under $8 instead. Plus, if you're a first-time QVC shopper, you can grab an extra $10 off with code SURPRISE.

Like a typical concealer, the product covers any discoloration, but unlike many, Tarte Shape Tape concealer doesn’t get clunky or look caked on. Made with prickly pear extract, mango butter and raspberry ketone, the vitamin-rich concealer brightens dark spots, conditions your skin and maintains elasticity — it even has a built-in eye cream for 24-hour moisturizing. The result of this recipe is a smooth, matte glow that doesn’t flake or crease below the eye. The Tarte Shape Tape kit is available on QVC in six colors including Fair Light, Tan Neutral and Rich Neutral.

Tarte products included in the kit.
Get this four-piece Tarte set for the ultimate glow. (Photo: QVC)

Says one shopper: “I love this miracle concealer. It's the first product I've found that actually covers my dark circles."

Another customer called Tarte Shape Tape concealer a "miracle in a tube," saying: "It has great coverage for rough and bumpy skin. I use it under my eyes and I cover up pigmented areas I want to camouflage as well. Great stuff!"

Tarte fans say they like that the concealer is lightweight, long-lasting and heat-resistant, a perfect combination for someone who plans to wear it all day long.

Perhaps this five-star reviewer put it best: “This is truly the No. 1 concealer. I’ve tried many others and this is the one I always come back to. I can’t seem to find another that works as well as Tarte Shape Tape. It covers dark circles and brightens my face — I love it!"

Pair Tarte's ultra creamy concealer with the accompanying foundation, powder and sponge for the perfect look. It's ideal for dry or mature skin. See all six shades!
$39 at QVC

The reviews quoted above reflect the most recent versions at the time of publication.