This luxe serum 'softened my fine lines and gave me that juicy look"

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Tatcha Serum.
Shoppers are all aglow over Tatcha Dewy Serum. (Photo: Sephora)

We all know that superfoods do wonders for the body. But it took a brilliant luxury skincare company to figure out how to translate those magic powers to the face. The brand is Tatcha, based in Japan, and the product — a facial serum packed with nutrients — is inspiring droves of fans to shout from the rooftops.

Tatcha Dewy Serum uses lactic acid and AHAs from double-fermented superfoods — Akita rice, Uji green tea, and Okinawa algae — to smooth fine lines and reveal a delicious skin texture. Reviewers say this milky, lightweight serum leaves skin fresh and glowing.

"Super-moisturizing, luxurious," declared a five-star fan. In photos posted by customers, it appears many Tatcha serum users have achieved that trending dolphin-skin appearance — dewy, plump, and ultra-healthy-looking.

Smitten shoppers say a little goes a long way — so this $88 bottle of "youth serum magic," as one reviewer calls it, will last you. The product ships free from Sephora with code FREESHIP. Read on for more love from fans.

$88 at Sephora

Tatcha Dewy Serum (Photo: Sephora)
Superfoods — for your skin — on tap. (Photo: Sephora)

Shoppers say Tatcha Dewy Serum is a triple-treat: 1.) The lactic acid resurfaces skin, 2.) the hyaluronic acid plumps and 3.) sugarcane-derived squalane seals in all that moisture.

"Holy cow!" writes a five-star reviewer,"...It almost immediately softened my fine lines and gave me that juicy look!" And, they added, "You really only need one pump for your whole face."

The brand recommends applying twice-daily before moisturizer. As one fan tells it: "I have been using it day and night and noticed a difference the first week. My skin looked luminous and dewy, and fine lines around my mouth and eyes and forehead seemed to disappear!!!"

Many shoppers testify to the serum's gentleness: "Great for sensitive skin, like mine, with no reactions or redness. Light and fresh smell with no sticky or heavy residue left on face. Started to see fine lines start to become less noticeable after about a week."

Another shopper corroborates: "The whole Tatcha line completely fixed my moisture barrier that was ruined by using too many harsh acids. This makes skin so plump and dewy!"

And it's not just for those with dry skin either...

"LOVED this serum. I have OILY skin and this didn't add an extra layer of oiliness. Which is perfect for a product that is created for dewiness. It wears beautifully under makeup but I love wearing it on a fresh face as well. It helps with moisture and is not sticky at all."

For some, the search for the perfect serum ends here: "Will use and buy this serum until the day I don’t care anymore. But right now I care a lot. I am loving the dewy glow it gives me. Also—total plump of the cheeks and all the pretty parts of the face that could use a plump or boost. I mean this stuff is incredible. I have gotten so many compliments on my skin...I’ve turned my mom, friends, and my grandma onto its wonders. Go go get it!!!"

P.S. That reminds us, there's still time to nab a bottle for Mother's Day!

$88 at Sephora

The reviews quoted above reflect the most recent versions at the time of publication.

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