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Girl named 'Ikea' after mum saw TV ad has to change name due to bullying

Ellen Manning
Jasmine Dagless (right) and her mum Linda. See SWNS story SWCAikea. A teen called Ikea has revealed how she changed her name after school bullies dubbed her 'flat pack' in cruel jokes about the Swedish furniture store. Jasmine Dagless, 19, was named Ikea at birth after her mum saw a TV advert for the company while pregnant. But Jasmine, who has only visited Ikea once, has to put up with years of a decade of teasing before legally changing her name. Jasmine said:
Jasmine said her mum Linda had agreed to the name change, despite benefiting from perks from the company after her birth. (SWNS)

A teenager who was named 'Ikea' after her mum saw an advert for the company while she was pregnant has had to change her name due to school bullying.

Jasmine Dagless, 19, said she legally changed her name after putting up with years of teasing, including being called "flat pack" in a reference to the Swedish furniture store.

She now uses her middle name, and has kept her former first name as her middle name instead after changing her name in 2014 at the age of 12.

Jasmine Dagless. See SWNS story SWCAikea. A teen called Ikea has revealed how she changed her name after school bullies dubbed her 'flat pack' in cruel jokes about the Swedish furniture store. Jasmine Dagless, 19, was named Ikea at birth after her mum saw a TV advert for the company while pregnant. But Jasmine, who has only visited Ikea once, has to put up with years of a decade of teasing before legally changing her name. Jasmine said:
Jasmine Dagless was originally called Ikea after the furniture store but had to change her name after she was bullied. (SWNS)
Jasmine said she has received free gifts from the furniture giant, but has also been bullied at school. (Getty)
Jasmine said she has received free gifts from the furniture giant, but has also been bullied at school. (Getty)

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The teen, from Norwich, who has only actually visited Ikea once, said her mum agreed to the name change, but her family continued calling her by the name, or 'Kea' for short.

She said: "I used to get called flat pack quite a lot at primary school.

"The bullying really shocked me because young children don't know about Ikea.

"I legally changed my name when I was in secondary school. It's only legally that I get called Jasmine. My family still call me Ikea, or 'Kea' for short."

Jasmine now uses her middle name, but her family still call her IKEA, or 'Kea' for short. (SWNS)
Jasmine now uses her middle name, but her family still call her Ikea, or 'Kea' for short. (SWNS)

Dagless, who works as an NHS admin assistant, said her family had benefited from perks from Ikea after she was born, including toys and a free sofa.

She said she has stayed loyal to the brand by kitting out her flat with furniture from the famous Swedish company and plans to visit her local Ikea on a sentimental trip, adding: "I went to Ikea when I was one or two but as an adult I've never been - I really want to go."

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