The biggest, most official Black Friday 2023 beauty sales are still a week or so away, but that shouldn't stop you from scooping up amazing deals available at Sephora right now. From a silky Tarte concealer to a clinically proven Kiehl's eye cream to an award-winning mascara that's been a makeup-artist favorite for years, we've got the beauty-insider scoop on the best products to shop today as we await the major Sephora Black Friday sale later this month.
When I'm looking through Black Friday beauty deals, my strategy is always to make the sales manageable, to narrow things down. To that end, I focus in on one trusted retailer — today it's Sephora — and then I either 1. Search my favorite brands or 2. Search by the product I'm looking to try a new version of (right now: concealer and mascara).
Because, let's face it (no pun!): the Sephora Black Friday sale can be overwhelming. There's SO MUCH to buy, all of it can make your head spin. For that reason, I like to go in a little early, before Black Friday, to shop the sale items no one else is eyeing.
With that in mind, here are the 18 best products I found on sale right now ahead of the big Sephora Black Friday event:
Best (early!) Sephora Black Friday deals on skin care
OK, so reminder, this is just a start on early Sephora Black Friday sales. For now, I'm focusing on special-edition sets from trusted brands, but also on products that represent steps in my skin-care routine I always need: eye creams, exfoliating treatments and effective masks.
Usually I'd say an eye cream with this many highfalutin claims is bunk, but a recent clinical study showed this beloved Kiehl's serum diminished dark circles by nearly 20% in as little as seven days. Plus, it's packed with skin-nourishing ingredients like vitamin C and peptides. It's already in my cart.
I practically threw out a wrist racing to click on this highly-rated face mask by legendary Danish cosmetician Ole Henriksen. Made of mild PHAs (polyhydroxy acids) and pink bentonite clay, it's a gentle formula that helps even skin tone and texture, leaving you with a smooth, overall glow — and at 50% off, you cannot beat this price.
Every single product from clean beauty brand Farmacy is high-quality, eco-friendly and cruelty-free and this night serum is a particular standout. Apply it before bed and while you sleep, the gentle acids help exfoliate dull skin while the honey and hyaluronic acid deeply hydrate. Best of all, the formula is mild enough to work on sensitive skin.
I've said it before and I'll say it again: Black Friday is an excellent time to try expensive beauty products at a fraction of the cost you'd usually pay. This high-quality set allows you to test out three classic Ole Henriksen products (proven to work for skin rejuvenating and fine-line reducing) and — if you like them — use them as your new travel trio too.
Three things I love about these washable organic cotton pads: 1. They're ingeniously two-sided: one side is textured to remove thick makeup, the other smooth for cleaning tender parts of your face. 2. They come in their own laundry bag for easy washing. 3. Right now, they cost as much — if not less! — than disposable versions and they're much better for the planet.
Best (early!) Sephora Black Friday deals on makeup
Though the biggest sales are still to come — watch this space! — there are for sure some makeup deals worth getting in on now. I use mascara and concealer every day, so now's a good time to try a new formula at a deeply discounted price. I also like to test out cool new makeup products and colors without breaking my cosmetic budget/bank. Here are my current picks:
This long-wearing 2-in-1 concealer from trusted brand Tarte contains skin-soothing ingredients like niacinamide which make it more like tinted eye cream than straight-up makeup. Plus it's waterproof, sweat-proof and doesn't cake or crease. And 50% off! An all-around win!
The stress of the holidays gives me dark eye circles so I'm always looking for a great concealer around this time of year. The brightening/hydrating technology and seven shades of this option by MIlk Makeup mean you're sure to avoid that cake-y, too-white eye ghost effect.
When I was a magazine editor reporting on photo shoots, every makeup artist I met used Milk Makeup's award-winning Kush mascara. Once you try it, you can understand why: It's seriously volumizing and lash lengthening, just one of the best products in the biz.
I like these eyeshadows because they are ultra-creamy, smooth and non-drying, but the real appeal is in the wide range of colors, including shimmery browns and pinks I already use along with fun, snazzy pigments I'm curious about but don't want to fork out major cash to try.
These days, I like a foundation stick better than a foundation liquid — I find it easier to blend and also easier to use (I'm lazy!). This medium coverage, natural finish foundation goes on smooth. Marshmallow root extract allows it to blend easily without settling into fine lines.
Surely there are worse things in this cruel world than trying to apply lipstick over scaly, chapped lips, but why endure this small indignity if you don't have to? This makeup-pro tool scrubs away dry, flaking lip skin and the applicator sponge guarantees your favorite color glides on smooth.
Post-Thanksgiving, I suspect to see big price drops on major (and majorly popular) hair appliances. But for right now: I know quality products for curls can be pricey and that it's hard to find an effective treatment for thinning hair (lots of false claims in this area). For those reasons, these two deals stand out.
After four weeks using this hair-care set, 91% of women studied said their hair felt "healthier." After six months, 90% saw new growth. The formula promises to help strengthen hair and reduce thinning and shedding. Reportedly, it smells good too!
It's a bit of a cliché at this point to give a scented candle as a gift but, if the candle is quality and the person likes candles, it's rarely a bad idea. This is an excellent price for anything Maison Louis Marie — and the Boy Smells offerings are reliably good and so is the packaging.
Maybe you don't want your home to smell like the prettiest, cleanest shop in all of Paris, but — if you do — swoop in and pick up this limited-edition candle duo STAT. Both scents are perfect and subtle and smell like the home of the person with the best subtly luxurious taste you know. Better still, buy a few sets for you and your favorite friends.
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