Diners in certain parts of the country are paying up to five times more for a Sunday roast, according to new research.
A study by VoucherCodes has revealed the cost of a Sunday roast in almost 70 pubs within major chains Harvester, J D Wetherspoons and Greene King.
The data shows a 40% difference between the London average of £11.53 and Birmingham’s average price of £8.24 – respectively the most and least expensive of those analysed.
The worst offending pub chain is Greene King, which has the largest price difference across the venues analysed. The cheapest meat roasts served at Hunters Moon in Birmingham and Wackum Inn, Bristol – both £5.99 – are 125% cheaper than in London’s Silver Cross, which charges £13.49 – a £7.50 difference within the same group.
By contrast, JD Wetherspoons has the most consistent pricing across the board with a difference of only £0.85 between its cheapest locations – found in 14 cities at £8.75 – and the most expensive in London’s The Liberty Bounds, at £9.60.
JD Wetherspoons is also the only group which includes an alcoholic or soft drink with their Sunday roast, providing additional value for money.
While London is predictably the most expensive city for a roast across the board, at an average of £11.53, the research found the other cities also charging a premium are all located in the north of England, including Liverpool (£10.91), Newcastle and Sheffield (both £10.74). The UK average is just £9.60.
Anita Naik, lifestyle editor at VoucherCodes, said: “It’s worth exploring your options in your local area before you head out to eat to make sure you’re getting a good deal. The fact prices can vary so much within towns, let alone across the country, shows it really does pay to do a bit of research beforehand.
“Ensure you make the most of discount codes that can shave valuable cash off your bill – lots of pub chains run promotions throughout the year which can make a difference to your wallet.”