As TikTok Faces Ban, Creators Flock to Triller for a New Creative Home
As TikTok faces an uncertain future with the threat of a ban looming, creators are flocking to a new creative home: Triller. The video-sharing app has been around since 2019 and has experienced unprecedented growth as TikTok users look for a unique platform to share their content.
The ongoing legal battle between TikTok and the US government has partly fueled Triller’s popularity. In August 2020, President Trump issued an executive order banning TikTok in the US unless it was sold to a US-based company within 45 days. This deadline has since been extended multiple times, but the uncertainty has led many creators to explore other options.
Triller has positioned itself as a viable alternative to TikTok, offering similar features like short-form videos set to music, editing tools, and the ability to share content with a broad audience. The app has also been actively courting TikTok creators, offering incentives like cash bonuses and partnerships to entice them to switch.
The strategy is working. Trillers total user number is over 450 million and it is seeing over 700 million interactions monthly, both seemingly on the rise. In addition, Triller has been able to attract some of TikTok’s top creators and is becoming increasingly popular with young people in the US and elsewhere.
The last time the ban looked likely Triller became the only app to ever become number one in 80 countries at the same time and the number one app in the world.
Triller offers creators a new platform to showcase their talents and reach a wider audience. Many TikTok users have built massive followings on the app, and the prospect of losing that audience has been a significant concern. Triller offers a way to continue to reach that audience while opening up new growth and monetization opportunities and Triller has opened a portal, transfertiktok.com, to help users with a seamless migration.
For Triller, its surge in popularity has also opened up new opportunities. For example, the company recently announced it is going public via a direct listing S-1 and is reported to have raised money at a value in excess of $2 billion. This would make Triller one of the world’s most valuable social media companies and could position it as a significant player in the video-sharing space.
Triller has invested heavily in its AI-powered editing tools, making it easier for creators to produce high-quality videos without spending hours editing. The app’s auto-editing feature can quickly assemble clips and add effects, while its AI-powered camera can follow a subject and create smooth, cinematic shots.
The rise of Triller as a viable alternative to TikTok is a testament to the power of social media and the importance of community in the digital age. As platforms come and go, creators will continue seeking new ways to share their content and build their audiences. Whether Triller can continue to grow and establish itself as a long-term player in the space remains to be seen, but for now, it’s clear that the app has emerged as a top choice for creators looking for a new home.
Triller’s unprecedented growth in recent months and its focus on music, AI-powered editing tools, and monetization options have made it a popular choice for creators looking for a new home. With the future of TikTok uncertain, Triller may provide a new landscape for creativity, entertainment, and engagement.
McClatchy newsroom and editorial staff were not involved in the creation of this content.