Toasting Negroni on the beloved cocktail's centennial

This year marks 100 years since the iconic Negroni was first concocted. The cocktail has just three ingredients: dry gin, vermouth, and Campari but is well known as a classic apéritif. Negroni week started on Monday and over 12,000 bars and restaurants are participating around the world. Restaurants in New York City joined the celebrations. Harry's, a bar and restaurant established in 1972 and located right near the New York Stock Exchange is one of the establishments taking part. “In the last 4 or 5 years, we have seen a huge resurgence in the enthusiasm for classic drinks, so Negroni was a perfect fit for a Wall Street institution like Harry’s," said Faith O'Gorman, the director of business development at Harry's. The legend of Negroni says Count Camillo Negroni asked a bartender in Florence, Fosco Scarselli, if he could add a splash of something stronger in his "Americano" which was a well-known cocktail of bitters and vermouth. "Negroni had been a cowboy in Montana and Alberta, Canada, and a gambler and a fencing instructor in New York City for a number of years. He was pretty sporty, probably absorbed some American habits," said the Daily Beast's senior drink columnist and author David Wondrich. "He wanted this drink a little bit stronger." Negroni's story was notably told in Florentine drink historian Luca Picchi's book Negroni Cocktail: An Italian Legend . Negroni Week has 46 official charity partners. Bars and restaurants pick a charity when they sign up for Negroni Week. To date, the venues have raised about $2 million for charitable causes. Watch Euronews correspondent Michela Monte's report in the video player above.