The Top 50 Gifts to Shop From Woman of Color-Owned Brands

·4 min read


The United States is a long way from fully acknowledging the crucial role of women of color in pushing our country forward, but the year 2020 has seen some much-needed progress (hello, Madam Vice President). Part of supporting communities of color means supporting their work and businesses — even if you have to do a bit of extra digging to find them.

Whether you’re partial to shopping for your favorite brands on major retailers like Amazon, or prefer to scour Etsy for small businesses, there are plenty of WOC brands to shop. Many brands integrate their founders’ heritage into their offerings, which allows for an incredibly personal gift-giving experience. Take the Tragos Card Game for Latinos, which Colombian-Dominican American Carolina Acosta created as a tongue-in-cheek party game for anyone of Latin American descent. Other options include an aromatic palo santo bracelet by Peruvian brand Luna Sundara, along with this stunning face mask from Native American Etsy seller DelenaArt.

Brands owned by Black women, in particular, have put forth tons of great gift ideas this season. Standout products include The Lip Bar’s Matte Liquid Lipstick, the Good American Good Legs Raw Hem Skinny Jeans, and the viral Hairbrella, which serves as a bonnet and rain hat all in one.

To make the search a little easier, we rounded up 50 of the best gifts from woman of color-owned brands available on Amazon, Nordstrom, and Etsy. Shop our top picks below, and check out more great gift ideas here.

Best Beauty Gifts

  • The Lip Bar Vegan Liquid Matte Lipstick in Prima Donna, $13;

  • Curls Blueberry Bliss Curl Control Jelly, $16 (Originally $21);

  • Mented Cosmetics Everyday Eye Shadow Palette, $28;

  • Beautyblender Dripping in Diamonds Blender Essentials, $35;

  • The Honey Pot Refreshing Jasmine Panty Spray, $8;

  • Anna Sui Gel Foundation Primer, $30;

  • Briogeo Don’t Despair, Repair Deep Conditioning Hair Mask, $36;

  • Rizos Curls Curl Defining Cream, $22;

  • Glow Recipe Watermelon Glow Sleeping Mask, $45 (Originally $49);

  • Beauty Bakerie Milk and Honey Highlighting Palette, $38;

Best Clothing Gifts

  • SheKiss Women’s Stripe Bodycon Maxi Dress, $19–$42;

  • Good American Good Legs Raw Hem Skinny Jeans, $99;

  • Shaniaisha The VP Is a Black Woman Sweatshirt, $35;

  • Melody Ehsani Staycation Bandana Print Pants, $82;

  • MundoLatinx Latinx AF T-Shirt, $25--$27;

  • Savage x Fenty Women’s Forever Savage Bodysuit with Rainbow Logo, $50;

  • Lemlem Eshe Blouse Dress, $295;

  • SheKiss Women’s Striped Spaghetti Strap Jumpsuit, $24–$30;

  • Lively Seamless Rib Adjustable V-Neck Bralette, $35;

  • TheTriniGee Black Woman Yoga Poses Sweatshirt, $35;

Best Shoe Gifts

  • Comme des Garcons Play x Converse Chuck Taylor Hidden Heart Low Top Sneaker, $150;

  • Driftwoo Fluffy Women’s Indoor Slippers, $30–$35;

  • Kaanas Madrid Genuine Calf Hair Sneaker, $159;

  • Zou Xou Lagos Sandal in Black, $164;

  • Caminos Huaraches Leather Huarache Mules, $35;

  • Kaanas Berline Embossed Mule, $129--$139;

  • PalomaMexicanArt Women’s Leather Espadrilles, $42 (Originally $50);

  • WarriorChicDesigns Authentic Beaded Moccasins, $265–$300;

  • Kaanas Florence Sandal, $129;

  • Zou Xou Eugenia Flat in Leopard, $248;

Best Handbag + Accessory Gifts

  • Hairbrella Women’s Rain Hat, $38 (Originally $40);

  • Shades of Color Believe Woven Tote Bag, $28;

  • Luna Sundara Palo Santo Bracelet, $15;

  • Genie by Eugenia Kim Women’s Deanna Headband, $34 (Originally $38);

  • Grace Eleyae Adjustable Slouchy Satin Lined Beanie in Mustard Yellow, $45;

  • Baublebar Pisa Pavè Initial Bracelet, $28;

  • DelenaArt Native Print Protective Face Mask, $10;

  • Cult Gaia Eos Top Handle Rattan Box Clutch, $218;

  • BX Glow by Evelyn Lozada Women’s Swarovski Pavè Butterfly Necklace, $42;

  • SidneyShanaeCompany The Madison Reusable Linen Tote, $26 (Originally $32);

Best Home Gifts

  • Moft Invisible Compact Laptop Stand, $20;

  • Tragos Card Game for Latinos, $23;

  • Harlem Candle Company Sugar Hill Luxury Candle, $45;

  • Milk & Cardamom: Spectacular Cakes, Custards and More, Inspired by the Flavors of India, $18 (Originally $22);

  • MadeByRheal Concrete Hands Jewelry Holder, $14;

  • Justina Blakeney Full and Queen Hypnotic Quilt Set, $91 (Originally $97);

  • Johanna Howard Cozi Throw, $140;

  • Shades of Color Soul on Fire Floor Mat, $18;

  • TerraMatterStudio Smells Like It’s Time For a Change Scented Candle, $22;

  • Vera Wang by Wedgwood Duchesse Crystal Ring Holder, $45;