It's a gas of a bargain for motorists, but it won't last long.
A Toronto travel company launched a cheap gas promotion this morning, offering fuel for 50 cents a litre, and cars began lining up at 6 a.m. ET.
By 7 a.m., several police officers had arrived to help direct traffic.
The promotion runs from 8 a.m. until 11 a.m., or until the Eastern Avenue gas station sells 10,000 litres.
Currently, the price for a litre of gas is $1.35 in the Greater Toronto Area.