The United Way is teaming up with the economic development corporation to give small businesses in Windsor-region priority neighbourhoods a jump start.
Four New Neighbourhood Small Business Grants worth $5,000 each will be awarded this year.
The cash will be targeted at companies starting out in Harrow, uptown Leamington, downtown Essex and several parts of Windsor including downtown, Sandwich Towne, Wyandotte Town Centre and Ford City.
Businesses add 'momentum'
"This grant is a new approach to try to accomplish some of the outcomes that we have set out for us in terms of increasing prosperity amongst people who live in these priority neighbourhoods," explained United Way CEO Lorraine Goddard.
New businesses that fulfil a community need can really create "momentum" in an area, she added.
"A butcher shop or a bakery or a restaurant or a coffee shop or some type of retailer," Goddard said. "What we would hope is that there would be entrepreneurs that would come forward and say, 'You know, I have a great idea. I have a product. I have something, a skill that I can share with residents in a neighbourhood.'"