A 'smart mask' purports to help combat air pollution

A Dutch start-up company is fighting air pollution with the next generation air pollution mask, that it says will be able to detect dust particulate, alert users to real-time pollution levels, and eventually map out a cycling or walking route that has the least polluted air levels.

"We're very, very excited to have a product that is not going to be like any other mask," AirBliss+ chief entrepreneur officer Adel Arigue said at the Consumer Electronics Show in Las Vegas, Nevada this month.

The World Health Organization estimates that 4.6 million people die each year globally from causes directly attributable to air pollution.

Among the many markets it intends to target are highly polluted cities in Asia like Beijing and New Delhi, the Middle East, and in California, where wildfires have blanketed the state in smoke, causing air quality to drop tremendously.

AirBliss+ plans to launch a Kickstarter in summer 2020 so that it can launch a consumer line by the end of the year.