Tim Hortons is almost synonymous with being Canadian, but the popular franchise has been in the hot seat lately over it’s response to the minimum wage increase in Ontario.
Last week, it was reported by CBC that some franchisees were cutting employees’ paid breaks, benefits and other perks, such as no longer being allowed to take home a beverage at the end of their shift. Almost immediately, people took to social media to express their outrage over the situation with Premier Kathleen Wynne going as far as calling a Cobourg, Ont. franchise owner ‘a bully.’
In response, Restaurant Brands International, the fast food giant that owns Tim Hortons, has lashed out at what they describe as a “rogue group” of franchise owners.
“There are several things that make the Tim Hortons brand truly unique, like our connection to our communities and the great relationship our restaurant owners and their team members have with our guests,” said the RBI statement. “It saddens all of us to see that jeopardized by the recent news stories and comments on social media, caused by the actions of a reckless few.”
The statement hasn’t appeased social media, as a new meme calling for “No Timmys Tuesday” has been circulating on Twitter:
— Dean Rivando (@drivandalism) January 8, 2018
The meme is calling on Canadians to boycott Tim Hortons once a week to protest the cuts being made to certain franchise employees.
So we want to know – would you skip your daily Tim’s once a week to support this cause?