Dan Snyder is busy these days trying to fix the many, many, many problems with his Washington Football Team. Between a deeply unimpressive on-field product and a deeply disturbing culture off the field, plus trying to find a new team name and mascot, he has his hands full.
How is Snyder trying to fix these problems today? By joining Twitter.
Yes, Snyder has joined Twitter, just like the famous man-of-the-people he totally is. His verified handle (@Real_DanSnyder) showed up Monday night, assuring everyone that it was in fact the real Dan Snyder and not one of those
extremely unfunny delightful parody accounts.
Why has Snyder, a notorious spotlight-avoider, joined Twitter? Well, we can open up Twitter, give ol’ Dan a follow, and see what he has to say about it.
Snyder’s account is protected
Not so fast.
Snyder has zero tweets so he doesn’t have anything to say yet, but even if he did, most of us couldn’t see it. Snyder has protected his account, so you can’t just follow him. He has to approve you as a follower, and only then can you see his tweets. Thus far, Snyder has approved just four followers.
It seems ridiculous that Snyder would start his Twitter career by protecting his account. The point of joining Twitter is to have a direct line of communication to fans and followers, right?
On the other hand, it’s understandable. His mentions would be an untamable dumpster fire made of old diapers and tires. This summer, Synder decided to change the name the team has used since 1937, which angered a lot of people. That old team name had been denounced as racist for decades, and many are still angry that it took him so long to change it. The team is also dealing with some serious sexual harassment accusations, which also angers fans.
If that was you, wouldn’t you want your tweets protected?
No matter what kind of control Snyder has over his account, him joining Twitter is a terrible, awful idea. Snyder may want to talk to the people, but he almost certainly doesn’t want to hear from them. And he probably won’t have to — whoever is tasked with going through Synder’s mentions will have to read every piece of insanity. That seems like it’s going to be a high turnover job.
Maybe Snyder won’t approve any followers or unprotect his account. Maybe it’ll just sit there with millions of pending follows and no tweets. Wouldn’t it be better that way?
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