New website for Region of Queens part of ongoing re-branding effort

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As the page on the calendar turned to December, visitors to the Region of Queens Municipality (RQM) website were treated to a fresh new look.

“It feels like a much cleaner site. There is a lot less clutter when you open it up. We’ve improved some accessibility, increased our font size, and made the contrast more dramatic,” said Jenny Rockett, director of Economic Development for RQM.

“The features most used by people, for example, emergency measures, waste collection, and credit card payment, have their own icons on the home page, which makes it easier to find things,” Rockett added.

The change is part of the municipality’s re-branding process, following the approval council gave in February for a new logo – “Queens Coast,” with the tag line “Seek Nature’s Rewards.”

“We wanted the website to have a similar look and feel to where we are going with the Queens Coast brand,” said Rockett. “Since February we have been implementing changes in different areas such as social media and, in the next few weeks, we hope to have new highway signs installed.”

The re-branding process took about nine months of research, public engagement, and survey work through 2019, and involved Halifax-based m5 Marketing Communications and the Region of Queens economic development department. The idea behind the change is to consolidate the numerous brands that were strewn throughout the municipality, attract new residents and bring in and encourage business development in the region.

Kevin McBain, Local Journalism Initiative Reporter, LighthouseNOW Progress Bulletin