Why ABC’s NBA Finals Face Uphill Battle in TV Ratings – Despite LeBron James and the Lakers
After a one-year absence, LeBron James is back in the NBA Finals, leading the Los Angeles Lakers to a return to the NBA’s title round for the first time in a decade. Yet despite a match-up pitting James against his former team, the Miami Heat, ABC will face its stiffest competition for viewers in its 18 years of airing the finals. We’ll take that one further: We’ll bet this is the toughest competition the NBA Finals have ever faced in the league’s 74 years of existence. For starters, the NBA Finals will tip off on Sept. 30, nearly four months later than its normal June timeslot. That’s usually when the league is gearing up for the start of the coming season — for example, the Houston Rockets hosted the Shanghai Sharks on Sept. 30, 2019 in the first exhibition game of the 2019-20 season. Also Read: Charles Barkley Slams 'Defund the Police' Movement: 'Who are Black People Supposed to Call? Ghostbusters?' But while the NBA and the recently completed NHL season are ending months later than usual — thanks to a four-month shutdown due to the coronavirus pandemic — other top leagues like Major League Baseball and the NFL are,...
Read original story Why ABC’s NBA Finals Face Uphill Battle in TV Ratings – Despite LeBron James and the Lakers At TheWrap
