Wildrose candidate's 'bring your wife's pie' event bakes up Twitter backlash

A fundraiser for Wildrose candidate Rick Strankman came under fire today after his campaign organized an old-fashioned pie auction that was labelled BYWP — or "bring your wife's pie."

Strankman is running in the rural riding of Drumheller-Stettler.

"This area is too big and too busy for traditional 'door-knocking,'" said the event poster. "Take a break from calving, farming, spring work and NHL playoffs to join your neighbours from near and far."

The poster caused quite a stir online, with some people questioning whether the wording was sexist. Others thought the saying was common in rural areas and the situation was being blown out of proportion.

"It's a cute concept, and I think it's funny!" Alberta resident Christina Holland posted to CBC Calgary's Facebook page. "We call people rednecks in this province and no one thinks that's in poor taste!!! I think his tweet blaming it on his volunteer is rude though."

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Strankman apologized for the wording in a tweet.

Despite his regret, the twitterverse erupted Thursday morning with disbelief. 

Others made light of the situation.