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'Yellowstone' Fans Flip Out After Seeing the New Season 4 Merch that Just Dropped

Photo credit: Danno Nell
Photo credit: Danno Nell


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Yellowstone fans, get excited! The season 4 premiere is less than one month away! (This is your reminder to mark your calendars for Sunday, November 7, if you haven’t already.)

If you’re like us, you’ve been biding your time waiting for the new season of what’s become one of America’s most beloved dramas. After all, after that season 3 finale, we can’t help but wonder, what happened to John Dutton (Kevin Costner) ? Is Kayce (Luke Grimes) okay? Did Beth (Kelly Reilly) survive the blast? Which Dutton did Rip Wheeler (Cole Hauser) run to the rescue of first? What’s happening back at the ranch?

We suppose you could say we’re invested. Assuming you are too, you’ll be glad to know that the marketing team behind Yellowstone has thrown us a bone to help us patiently await the premiere — and to ensure we’re well dressed for the occasion.

“Fall in love with Yellowstone merch! 🍁” they captioned a gallery of photos featuring the latest seasonal Yellowstone gear. From plaid socks emblazoned with the brand and vests that look straight out of John’s wardrobe to a cozy flannel embroidered with Dutton Ranch, the collection has gained immediate approval from fans. “RIP to my bank account,” one fan wrote. “Omg we need the plaid shirts,” someone else wrote, tagging their friends to share in the excitement. “Can we get the snapback hat that Jimmy wears?” one fan asked, hoping for another merch drop.

Needless to say, the show’s merch is a hit. But you better act fast. Some items have already sold out. If you're looking for more Yellowstone merch, check out the picks below from Amazon.

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