According to a report in the Canadian Press, the government released their 2011/12 annual report on ad spending, on Monday, which stated that the Tories spent a total of $78.5 million on ads "telling Canadians about everything from the switch to digital TV and the War of 1812, to elder abuse and anti-drug messaging."
$21 million — of the $78.5 million — was spent on those darn Economic Action Plan commercials we saw during the Super Bowl, the Grammys and the Oscars.
Numerous times in Question Period, the government talking point has been that they spend less on ads than the previous Liberal government. That's only a half truth.
According to CBC News, in 2002-2003, the Liberal government spent $111 million on ads. In 2003-04 and 2004-05, however, they only spent $69.8 million and $49.5 million respectively.
Regardless, I think Canadians are getting tired of the 'previous government did worse' argument especially with regard to Economic Action ads that— most would say — do nothing but laud the government.
What's that you say? $21 million not a lot of money?
Here's what $21 million could have bought:
- 6 MRI machines for hospitals
- One year worth of salaries for 250 police officers
- 160 social housing units
- A $40 cheque to every EI recipient in the country
- 4.2 million hot meals for Canada's homeless population
- One year worth of salaries + housing allowances for all of Canada's Senators
(Photo is a screen grab from actionplan.gc.ca)
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