Talking urinals in Colorado dish out advice

Would you take advice from a urinal?

Colorado's Department of Transportation is hoping residents are willing to listen to a porcelain source of wisdom as it launches a new anti-drunk driving campaign featuring talking urinals, according to KUNC 91.5.

[ Related: News anchor says she’ll ‘sound like a drunk’ in accidentally-aired tape ]

The radio station reported the transportation authority has placed sensor strips at the bottom of bar urinals in Denver, Fort Collins and Boulder that begin to play a recorded message when they detect an incoming stream.

The goal is to target young men, the demographic that most often drinks and drives, with a message they haven't heard many times before, a spokesperson told KUNC.

Listen to the message below:

An estimated 1,250 or more people die in Canada each year in crashes related to drunk driving, according to Mothers Against Drunk Driving. In the U.S., more than 10,000 people died from alcohol-related crashes in 2010.

[ Related: Anti-drunk driving campaign uses bloody prank as shock tactic ]

A recent British campaign to stop drunk driving was also set in a bar bathroom, where patrons washing their hands leaped in terror as a woman's bloody face crashed through the mirror. The woman was a dummy and the terrified-looking men were reportedly actors.

There's no scare tactic employed here, just a friendly conversation with your neighbourhood pub's urinal.