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    Daily Brew

    Valentine’s Day in Canada and the U.S. – by the numbers

    Valentine's Day may not be one of the biggest holidays, but it's the second most popular day for sending cards and Canadians and Americans alike shell out big bucks pleasing loved ones.

    Here are some interesting facts about the holiday in both countries.

    The following list is compiled by Statistics Canada.

    52 per cent - Number of Canadians who are single (includes non-married couples).
    146,242 - Number of couple who tied the knot in 2004.
    18 per cent - Proportion of weddings that took place in July.
    4 per cent - Proportion of weddings that took place in February.
    $2.2 billion — The total value of cosmetics and fragrances sold at retailers in Canada in 2009.
    $2.8 billion — The total value of jewellery and watches sold at retailers in Canada in 2009.
    $1.6 billion — The total value of women's lingerie, sleepwear and intimates sold at retailers in 2009.
    $580 million — The total value of men's underwear, sleepwear and hosiery sold at retailers in 2009.
    $5.7 billion — The value of wines sold by wineries, liquor stores and agencies in Canada in 2008/2009, up 4.6% from the previous year.
    12.8 million — The number of stems of roses produced in Canada in 2009. This represents more than a million bouquets of a dozen roses each.
    215 — The number of manufacturers of chocolate and confectioneries from cocao beans and from purchased chocolate in Canada in 2008.

    Time has compiled a list more specific for the U.S., but also just about Valentine's Day. Some are included below plus information from an OnlineMBA infographic on the holiday.

    4 million - Americans who expect to propose or be proposed to on the day even though that is double the number of couples who got married in all of 2008.
    $147 - What the average New York couple expects to pay for dinner, $100 more than the average cost of dining out according to Zagat.
    11 per cent - Couples who plan to split the cheque according to the same Zagat Survey.
    $80, $60 - The price of a dozen roses on Valentine's Day versus every other day of the year.
    $126 - How much Americans will spend on average, which is up 8.5 per cent from last year.
    $168 - Average amount men plan to spend.
    $85 - Average amount women plan to spend
    $17.6 billion - Total amount our neighbours to the south will spend for the holiday.
    8 billion - Number of Sweethearts candies (the heart-shaped, sugary ones with flirty phrases) produced annually.

    Of course if you are having trouble finding love in your community, there are three towns across Canada where you may have more luck - Love, Saskatchewan, Saint-Valentin, Quebec and Heart's Desire, Newfoundland & Labrador.

    (Reuters photo)

    What do you feel about this article?

     
    • jz  •  Toronto, Ontario  •  3 months ago
      it's about time there are tax breaks for singles too
      • Mac 3 months ago
        your break is that you are single.
      • Stephanie 3 months ago
        There should be tax free breaks for couples with no children. All tax breaks are for families!!! I am not using the schools, parks and rec centres as much as families are.
      • x 3 months ago
        Remember who is going to pay your pension when you are old. The kids you did not have or my kids. Pensions are a ponzi plan only next gen pays for todays pensioners. you need to pay more tax to offset for no kids.
    • W  •  Toronto, Ontario  •  3 months ago
      I'm happily single and content to buy my own chocolate.
      • Willy Pen 3 months ago
        You do not have all the head aches of being in a relationship.
      • Fly on the wall 3 months ago
        I guess if you got a bunch of DURACELL'S handy, then you should be good to go. But, nothing beats doing it with another live human being...jus sayin.
      • Carissa 3 months ago
        It's nice to be in relationship with someone whom you would also consider as your best friend.
    • Eric I  •  3 months ago
      Includes non married couples ? that's not single ! what a crock, but thanks for trying to make me (single) feel better.
      • L 3 months ago
        You're either married or you're not. If you're not married, then you're single. You may be living with someone but you have chosen not to get married. What they were counting was how many people are married and how many are not - you can't be in both categories at the same time. It's a yes-or-no question.
      • Soccer 3 months ago
        THANK YOU to the above for explaining that to these people... married or not. end of story!
      • Robertm 3 months ago
        True. married or not fits better, because I sure dont want all the couples being part of the single people, they should be part of the married stat, After 6 months they are concidered common law. Which means married. L is trying to make himself feel single. but his wife knows better than he does.
    • Marvin  •  Thunder Bay, Ontario  •  3 months ago
      52% of Canadians are single , but that includes non-married couples?? That makes no sense. If you are in a 5-year relationship but are not married you are considered single? Give me a break!
      • Maryanne 3 months ago
        The purpose of the statistic is to define what percentage of Canadians are not married. There are 2 major legal statuses in Canada - married and single. Legally stated Common Law might be the third, although I haven't seen it on any government questionaires as of yet (divorced might be another - not sure). The two major legal statuses do not include people who are not married and dating for however many years. That's why the statistic is stated the way it is. I think most statiticians are interested in how many Canadians are married vs. how many are not to track the cultural trends in the country - specifically marriage and family because it has such huge implications in a nation on a lot of levels, i.e. how many single parent families there are, how many children there are, what kinds of resources are needed, financial impacts, etc.
      • L 3 months ago
        Why is this hard to understand? You are either married or single.
      • Dormouse 3 months ago
        But wouldn't a 5+ year relationship be common law? Would they count that as marriage?
    • J  •  Burnaby, British Columbia  •  3 months ago
      Valentine's Day is such a money grab. Really, I don't want t a guy who's going to be nice to me on one day of the year and a jerk for the other 364 days.
      • Echoz 3 months ago
        what about the leap year? one extra day to be nice or to bea total jerk??
    • derek  •  Toronto, Ontario  •  3 months ago
      Counting non-married couples as single, then saying single people are majority, is kind of a big misrepresentation of the statistics.
    • S. Charottes-Burg  •  Toronto, Ontario  •  3 months ago
      "Non-married couples" are NOT singles!
    • Pat D  •  Toronto, Ontario  •  3 months ago
      I would like to know how many people are actually on their own. Being part of an unmarried couple is NOT single.
    • canadafirst  •  Montreal, Quebec  •  3 months ago
      Marriage is the leading cause of divorce!
    • i.dotdot  •  Kitchener, Ontario  •  3 months ago
      Interesting fact: Valentines Day is NOT A HOLIDAY!
    • D27  •  3 months ago
      I feel this is too difficult, and all I see around me day to day is complaints of relationships, problems and such, less worries I see it as and I don't feel it is a need, it's more of a want. It'd be nice but seems too hard due to money or just situations in this day and age. Some find it easy, but to me it is very difficult of a thing to even start to get into this. Less stress.
    • adorkable  •  3 months ago
      oh good, this makes me feel better -.-
    • NOT-NICE-CONTROVERSIAL  •  3 months ago
      WHAT U CELEBRATE THIS DAYFOR? BECAUSE U FEEL GUILTY. WHAT ARE ANNIVERSARIES AND GET TOGETHERS FOR. THIS IS A JOKE. BEING SINGLE ITS' THE BEST THING IN LIFE. U CANT BLAME ANYBODY NOR CAN ANYBODY BLAME YOU WHEN SINGLE. JUST U AND YOUR SHADOW.
    • akakyrka  •  Moose Jaw, Saskatchewan  •  3 months ago
      "Don't let Valentine's Day get you down if you're not attached ‒ you're in the majority."

      The idea of the article was, to my understanding, how many people were unattached for this holiday. UNATTACHED, not legally single according to government standards.
    • RS  •  Edmonton, Alberta  •  3 months ago
      Included non married couples? already this survey is useless.
    • hughtrafalgar  •  3 months ago
      Survey Says - Who gives a ............?
    • Taxed2death  •  3 months ago
      Don't forget the ones that are married that might as well be single
    • W  •  Toronto, Ontario  •  3 months ago
      "$168 - Average amount men plan to spend.
      $85 - Average amount women plan to spend"

      Why does this not surprise me?
    • ALEX  •  3 months ago
      With all those billions spent on underwear there better not be a bare #$%$ showing!!!
    • Brenda  •  Chatham-Kent, Ontario  •  3 months ago
      I am part of the 52%

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