Morton’s Steakhouse delivers porterhouse to airport in response to one tweet

Last week, Peter Shankman posted the following on Twitter:

"Hey @Mortons — can you meet me at newark airport with a porthouse when I land in two hours? K, thanks. :)"

The playful tweet was intended to be just that, a cheeky comment on the social networking site to engage his 100,000-plus followers.

He had no idea Morton's would accommodate his request.

"I was joking in my tweet. I never, ever expected anything to come of it other than a few giggles," Shankman insists.

After a long day of flights — Shankman flew from Newark to Tampa for a lunch meeting and was on his way back to Newark — he was tired and hungry with "visions of a steak in my head," he writes.

The entrepreneurial New Yorker tweeted his steak-dinner dreams before liftoff.

When he landed in Newark, a tuxedo-clad waiter from Morton's was waiting for him, full steak dinner in tow - a 24-ounce porterhouse steak, an order of colossal shrimp, a side of potatoes, a round of bread, two napkins and silverware.

"I. Was. Floored." Shankman wrote on his website.

Shankman took to his personal website to praise Morton's Steakhouse, calling the surprise steak the "greatest customer service story ever told".

"I'm a frequent diner, and Morton's knows it. They have a spectacular customer relations management system in place, as well as a spectacular social media team, and they know when I call from my mobile number who I am, and that I eat at their restaurants regularly. Never underestimate the value of a good CRM system."

The impressive feat involved delivering the meal from the nearest Morton's 40 kilometres away. In just three hours, the restaurant managed to coordinate approval for the stunt, the order, delivery and tracking down Shankman's flight.

It was great PR for Morton's as the influential New Yorker — Shankman, an "investment maven," founded Help a Reporter Out and is the founder and CEO of Geek Factory — boasted about their service. And Shankman got his "amazing" steak. Win-win.

(@Petershankman photo)