Questionable ad suggests men give their wives maids as gifts

In the world of odd advertising choices, Indian maid-hiring service Bookmybai.com has taken the lead.

The company recently published a new ad on their website encouraging men to hire maids for their wives.

“Diamonds are useless!” the ad copy says. “Gift your wife a maid.”

The image shows a happy couple smiling and embracing, while a happy maid in a white apron stands nearby grinning just as happily.

While the ad isn’t overtly offensive, it didn’t take long for Twitter to take note of its implications.

Others had a more mixed reaction to the company.

Others found the ad more humourous than anything else.

Of course, there’s no such thing as bad publicity. As the ad went viral on Twitter, many couldn’t help noting that Bookmybai.com was certainly getting it’s name out there.

For their part, Bookmybai.com has tweeted in the past that they “are doing our bit by helping the underpriviledged women of India get a better life by providing them an opportunity to earn livelihood.”