Good NewsIKEA lets kids design their own toys for charity drive
Soft Toys for Education is an annual fundraiser held by IKEA which takes 1 euro for every toy sold and donates it towards children’s education projects for UNICEF and Save the Children.
The company decided to do something unique this year. They held a contest in which children used their imaginations to draw their own creatures, with 10 lucky submissions getting the full plush treatment.
The following video highlights the process, and shows some of the lucky children receiving the plush versions of their drawings.
The initiative launched in 2003 with a partnership with UNICEF, with Save the Children joining in 2006. Since then, the project has helped to raise over $90 million and has reached over 11 million children in 46 countries.
“We can only overcome poverty if we make education a priority for all children. We especially need to invest in a quality education for girls, children with disabilities and children from minority communities,” said Per Heggenes, the CEO of the Ikea foundation in a press release, ”No child should be left behind."
Check out all the winning submissions below:
