This Comfy Bra Brand Just Launched a Skincare Line, and It Already Racked Up a 1,000-Person Waitlist

Christie Calucchia
·2 min read
This Comfy Bra Brand Just Launched a Skincare Line, and It Already Racked Up a 1,000-Person Waitlist
This Comfy Bra Brand Just Launched a Skincare Line, and It Already Racked Up a 1,000-Person Waitlist

This Comfy Bra Brand Just Launched a Skincare Line, and It Already Racked Up a 1,000-Perso

Prices start at $15.

Lively is known for its wildly comfortable bras and underwear, but the lingerie brand just pivoted into a new realm of self-care: beauty. It launched a line of skincare products primed to easily join your regular regimen with prices that won’t leave your jaw dropped. And even though the collection just launched, it already has hundreds of fans.

In the week leading up to the launch, Lively teased the new products to customers through social media and a single newsletter. In a matter of days, over 1,000 people signed up to get on a waitlist to order the products.

The brand new line, dubbed All. You., includes a replenishing sleep mask, a gentle face mist, and a restorative lip balm. All of the products are free of parabens, sulfates, and GMOs, and they’re never tested on animals. Each has its own benefits to offer, from serious hydration to refreshing protection.

For instance, the sleep mask contains primrose oil and hyaluronic acid for hydration and vitamin C for protection from free radicals and hyperpigmentation. You can apply it on clean skin before bed to let it work its magic while you sleep.

Next up, the face mist offers ingredients like glycerin for moisture; witch hazel water, aloe leaf juice, and pink rose oil for soothing dry skin; and grapefruit seed extract for protection. It also includes menthyl lactate for a cool, refreshing effect with every spritz. It’s meant to be sprayed on throughout the day whenever your skin could use a reset.

Finally, no collection of skincare products would be complete without a trustworthy lip balm, especially as dry winter weather arrives with its annual vendetta against healthy, hydrated lips. This balm features a combination of soybean oil, sunflower seed oil, jojoba seed oil, cocoa seed butter, vitamin E, and B-complex vitamins. All of these ingredients work together to soothe and soften lips while protecting against UV rays and inflammation.

Prices for the products range from $15 to $22, making the skincare essentials all the more accessible (you won’t find a $100 face cream here!). Head to Lively to order the new products à la carte, or go for a bundle deal that comes with a silky scrunchie.

All. You. Sleep Mask