Free snowshoes offered to Charlottetown tourists
Discover Charlottetown is trying something unique to attract more winter season tourists to the Island — providing snowshoes for patrons of the city's hotels, inns and bed and breakfast accommodations to use free of charge.
The organization promotes Charlottetown as a four-season destination, staging events such as the Victorian Christmas Market and Farm Day in the City.
"We're always looking at ways we can encourage people to come here in the shoulder season," said executive director Heidi Zinn. "In Charlottetown, businesses are open, for the most part, for 12 months a year."
- Snowshoes in the basement? Ski patrol wants you
Discover Charlottetown has cost-shared the purchase of 60 pairs of snowshoes with 11 accommodations in the capital which will post decals on their doors promoting "complimentary snowshoes here." It's also putting together a booklet that highlights some of the best trails on P.E.I.
The program cost less than $10,000 and Zinn said if it is successful they will look at expanding it next year.
They hope it will encourage tourists to stay a day longer on a business trip or come from a neighbouring province for a short getaway.
"I think it creates a nice little getaway package for our Maritime market," Zinn said.
- MORE P.E.I. NEWS | Silliker Glass gets $3M for expansion, adding up to 30 new jobs
- MORE P.E.I. NEWS | How Islanders with intellectual disabilities are drumming up new skills
