Gotta get me knife b'y: Jamie Oliver knives restocked, wiped out at St. John's Sobeys
The much-sought-after stock of Jamie Oliver knives was replenished at a St. John's Sobeys store Wednesday, only to be quickly depleted.
At the Howley Estates store, off Elizabeth Avenue, staff brought out boxes of the knives around 7:30 a.m. Wednesday to a line of about 60 waiting eager shoppers.
But by 8:30 a.m., several of the knives in the popular chef's line currently on a stamp-collecting promotion were already out of stock.
The promotion offers customers a stamp for every $10 spent at the store before tax. Once enough stamps are collected, they can be redeemed for an assortment of the Jamie Oliver line.
A woman told CBC News she got in line around 6:50 a.m. Wednesday to wait for the knives to be brought out.
She went around the grocery store to do a little shopping, and by 7:05 there were 15 more people in line ahead of her.
The promotion has been so successful the stock of knives at multiple stores has run out, and shipments are taken off the shelves as quickly as they're put on them — if they make it to the shelf at all.
The Jamie Oliver stamp promotion runs at Sobeys grocery stores across Canada until March 9.
