Jay Sean wants to increase South Asian diversity in the music industry

Jay Sean has started a new record label, 3AM Entertainment, in hopes of finding new and exciting Indian and South Asian talent. Born in London to Indian parents, the global recording star became the first Indian or South Asian artist to achieve a No. 1 record on the Billboard Hot 100 in 2009 with “Down” featuring Lil Wayne. (May 9) (AP Production by Gary Gerard Hamilton)