Why Shares of Nu Skin Enterprises Are Crushing the Market Today

Why Shares of Nu Skin Enterprises Are Crushing the Market Today

Nu Skin Enterprises (NYSE: NUS) was a scorching-hot stock on Thursday, climbing up by nearly 25% in late afternoon trading. Nu Skin now believes it will book roughly $603 million to $608 million in revenue for its just-completed second quarter of fiscal year 2020, quite some distance above its previous forecast of $520 million to $550 million. The company attributed the vastly more optimistic outlook to "strong global customer growth with particular strength in the Americas and Europe."