Should EA Shareholders Be Worried About Ubisoft's New 'Star Wars' Deal?

Should EA Shareholders Be Worried About Ubisoft's New 'Star Wars' Deal?

Last week, Ubisoft (OTC: UBSFF) and Walt Disney's (NYSE: DIS) Lucasfilm announced a new collaboration to create a Star Wars video game. Details on the title are slim, but it was a potential shot across the bow toward Electronic Arts (NASDAQ: EA). EA has been considered Disney's exclusive Star Wars partner for many years, so at first glance, this new partnership with Ubisoft could indicate the relationship has turned sour.