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New York's Coney Island Polar Bear Club Takes The Icy Plunge On New Years

NEW YORK, NY - JANUARY 1: People wearing costumes take part in the Coney Island Polar Bear Club's New Year's Day swim on January 1, 2013 in the Coney Island neighborhood of the Brooklyn borough of New York City. The annual event attracts hundreds who brave the icy Atlantic waters and temperatures in the upper 30's as a way to celebrate the first day of the new year. (Photo by Monika Graff/Getty Images)

Coney Island polar bear swim

People wearing costumes take part in the Coney Island Polar Bear Club's

New Year's Day swim on January 1, 2013 in the Coney Island neighborhood

of the Brooklyn borough of New York City. The annual event attracts

hundreds who brave the icy Atlantic waters and temperatures in the upper

30's as a way to celebrate the first day of the new year.